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  • Aired: 12/30/2014
  • 00:50
  • Rating: NR
Kellogg’s popularized the technique of using premiums in the early 1900s. For generations, children have waited impatiently for the mail to arrive with their new decoder ring, baking soda powered Frogmen, or nuclear powered submarine. Today, baby boomers still treasure memories of sending away their box tops, or digging into a freshly opened box of cereal, in search of the coveted prize.
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Companies in the U.S. have used promotional items to sell their products since the 1700s.
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